A couple of weeks ago I wrote an article bemoaning the hysterical claims made by beauty product manufacturers in order to increase sales. Usually, I greet extravagant claims with scoffs and tut-tuts; however, some assertions are so outlandish that I can’t resist trying them out and seeing can I prove them wrong.
However, last week, it was I that was proved wrong. I expected codology; instead I got Pureology.
About Pureology
Pureology was developed in California 2001 by hair-care specialist, Jim Markham, for a friend who was going through Chemotherapy and required a gentle organic shampoo. It was only when the product was developed that Markham realized that it helped to prolong colour-treated hair. The reason for this is that unlike most other hair cleansers and conditioners, his products did not contain sulfates which strip colour from the hair. Furthermore the products contain UVA/UVB protection which also helps to prevent colour from fading.
Range of Products
Pureology offers a range of hair-type-specific products, including:
- HydrateTM System: For dry colour-treated hair
- Pure VolumeTM System: For fine, colour-treated hair
- Essential RepairTM System: For distressed, colour-treated hair
Value for Money
The shampoos seem pricey at €20 a pop; however, My Lovely Hairdresser tells me that each bottle should last for 80-100 washes. You must be joking, I thought – I barely get 10 washes out of a bottle. But she assures me that you should only use a pearl-sized amount of product at a time, and shampoo twice for best results. And in fairness to her, despite what I would have considered ‘meagre rations’, my hair has never felt softer or silkier.
Satisfaction Guaranteed
If my testimonial doesn’t hold true for you, then you’ll be impressed to hear that Pureology offers a money-back guarantee within 4 weeks of purchase if you’re not satisfied with the product. Now there’s confidence eh!
Have you tried any of these products? I would love to hear what you thought of them.
Yours in style,
Caroline
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