The survey of 1,000 men concluded that men’s underwear shopping behaviour is directly correlated to their relationships with women. Seemingly, when they are trying to entice a lady, they purchase their own underwear; conversely, when they are in a stable relationship, the lucky lady doesn’t so much wear the pants as buys the pants.
Debenhams Head of Men’s Accessories Buying, Mr. Rob Faucherand said: "Our research shows that you can tell when a man is looking for a partner by the number of new underpants they buy for themselves"!
In brief (sorry, I couldn’t resist!), the results were as follows:
- 0-19 years: Their mothers purchase their underwear .
- 19-23 years: They buy their own (up to 31 pairs annually).
- 23 - 33 years: Buying behaviour declines to 0 (in a stable relationship).
- 38-40 years: Underwear purchase pick up again (post-relationship break-up and looking for a new relationship).
- 44+ years: Back to 0 (usually in a stable relationship).
According to Mr. Faucherand, "It's not who wears the pants in each household - it's who has to buy them that counts".
Indeed. And that’s the way it should stay…or for the next 7 weeks at least. Imagine, if the menfolk did purchase their underwear, what would we buy them for Christmas!
Yours in style,
Caroline
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